I wanted to write up some of what we've got in the works just in case anyone has filled some of the missing pieces yet :)
Our virtual reference service records transcripts. The transcripts go in custom nodes. A custom index extracts URLs and another custom table extracts phrases from the patron's question. Phrases are groups of two or three words that don't contain a stopword and aren't broken by punctuation.
The slow, slow prototype, http://www.oregonlibraries.net/guides, shows popular phrases in questions in the past week. Clicking on a phrase (or searching for another) shows websites shared in transcripts where the question contained that phrase, sorted by how many times it happened.
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